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with rubin in nevada. could you give him a call and ask him to go vote. >> giving them a call is more important than i'm. >> absolutely. if you can get them to give the call. a lot of people, it's easier for them to e-mail them. they say do what you can. they pressure you to give them a call. they know the human contact is a social habit that will get the person to vote. the other part is shame. moveon.org used a tactic slammer to this. what they would do is send people report cards, this is how frequently you voted in past elections, this is your voter score, we might follow up with you afterward to let you fwhoe if your score's gone up or down. they're trying to shame you by saying, look, there's someone watching, peering other your shoulder, and we know whether you show up or not. >> the important we hear when you hear about big data is should i be scared? do people really know all the stuff about the intimate details of my life on computer, my life -- you know, to what extent is somebody out there in david plouffe's office looking and saying, hey, charles, new york city, this is -
see this happened for me, we saw you're facebook friends with ruben in nevada. can you give him a call right now and ask him to go vote? because we're not certain he's going to show up on his own. >> giving them a call is more important than e-mail. that human contact -- >> absolutely. if you can get them to give the call. a lot of people, it's easier for them to e-mail them. they say do what you can. they pressure you to give them a call. they know the human contact is a social habit there that will get that person to vote. but you're right. the other part is shame. move-on.or moveon.org, i guess they're known as moveon now. used a tactic similar to this. what they would do is send people report cards, this is how frequently you voted in past elections, this is your voter score, we might follow up after this election to let you know if your score's gone up or down. they're trying to shame you or pressure you through social pressure to vote because they're saying look, there's someone watching you, peering over your shoulder, and we'll know whether you show up or not. >> the part we he
Search Results 0 to 1 of about 2